Why are managers important in businesses | with help of Marketing |with example

Why Are Managers Important?

"A great boss can change your life, inspiring you to new heights both professionally and personally, and energizing you and your team to together overcome new challenges bigger than any one of you could tackle alone." If you've had the opportunity to work with a man- ager like this, count yourself lucky. Such a manager can make a job a lot more enjoyable and productive. 

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The first reason managers important is that organizations need their managerial skills

and abilities more than ever in these uncertain, complex, and chaotic times. As organizations deal with today's challenges-the worldwide economic climate, changing technology, ever-

increasing globalization, and so forth-managers play an important role in identifying critical issues and crafting responses.

For example,

 Jon Zap, general manager oi several car dealerships in Oklahoma City, has struggled to keep his businesses afloat and profitable in the current economic environment, just as many other car dealers have.' However, after four decades in the car business, Zap understands that he's the one calling the shots and his "call" right now is to focus on selling more used cars. How? 

➡️By keeping inventory moving and by keeping his salespeople engaged through small cash payment rewards for hitting sales goals skills and abilities as a manager have been crucial in guiding his organization through these challenging times.

➡️Another reason managers are important to organizations s that they 're-critical to getting things done.

For instance in our chapter-opening story, Lisa wasn't the person greeting and seating customers, taking their orders cooking their meals, or preparing a table for another customer, but she was the person who creates and coordinates the workplace systems and conditions so that others can perform those tasks. Although she often pitches in when and where needed, her job as manager is to ensure that all the employees are getting their jobs done so the organization can do what it's in business to do. If work isn't getting done or isn't getting done as include be, she's also the one who must find out why and get things back on track.

Finally managers do matter to organizations How do we know that? The Gallup Organization, which has polled millions of employees and tens of thousands of manager's, has found that the single most important variable in employee productivity and loyalty isn't pay or benefits or workplace environment is the quality of the relationship between employee and their direct supervisors." In addition, global consulting firm Towers Watson found that the way a company manages and engages its people can significantly affect its financial performance.' 

➡️Also, a recent study of organizational performance found that managerial ability was important in creating organizational value. What can we conclude from Such reports That managers are important and they do matter.